Winner
2007 Live Campaign
Intermountain Healthcare
Salt Lake City, UT
URL: http://www.intermountainlive.org
Summary:
Intermountain Healthcare decided to go peer to peer with some fun concepts that highlight kids talking to kids about the problem of obesity, encouraging them to get out and "live" rather than sit around eating twinkies.
Finalists
After The Party
National Institute on Drug Abuse
Rockville, MD
Grim, AAOS 2008 PSA
American Academy of Orthopaedic Surgeons
Rosemont, IL
Email: gordon@aaos.org